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THE DESIGNER

SONIA VILLA

Sonia doesn’t follow trends, she follows emotional cues. A fabric that stirs something visceral. A texture that recalls a memory buried deep. A silhouette that arrives as a gut feeling, not a strategy.

With a background in visual storytelling as an advertising illustrator, she sees garments as narratives, tactile stories shaped by instinct, not by season. Her process is driven by hands, not moodboards: dyeing, cutting, layering, sculpting. Each piece is a reaction to the now, unfiltered, unplanned, and impossible to replicate.

For Sonia, designing is not about creating clothes. It’s about translating what’s felt but not yet said, experience woven with emotion, expressed through color and the act of dyeing itself.

UNIQUE · NOT MASS-FASHION

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FEELING · NOT TRENDS

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TRUTH · NOT MASS

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MEANING · ONE PIECE AT A TIME

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EMOTIONALLY LED

Sonia doesn’t design from moodboards or trends, she designs from feeling. Her creative spark often starts with a texture, a color, or a visceral memory. Her work is guided by what moves her, not by what’s moving in the market.

HANDS-ON CRAFT

From dyeing and cutting to layering and sculpting, Sonia’s practice is tactile and instinctive. Every garment is touched by her hands, shaped, re-shaped, and refined until it reflects a moment that can’t be planned.

UNCOMPROMISING VISION

With a background in visual storytelling, Sonia brings the same precision and depth to her collections. Every piece is a one-off response to the present, never repeated, never diluted. She builds from intuition, but executes with discipline.

WHY I CREATE FEWER, MEANINGFUL PIECES

From SONIA

I don’t believe in big collections or endless color variants. Each piece begins with a very specific vibration, a silent dialogue between material and hue. That moment guides everything.

My garments are not tied to occasions. They aren’t cocktail, resort, couture, or street. They are simply precious, not because of a label, but because of the energy poured into them. My hands, and the hands of the remarkable artisans I work with, infuse each piece with intention.

They’re made to mix, to carry meaning, to live beyond trends.

"I believe clothing should whisper before it speaks — carry presence without needing permission. "

A PROMISE TO MYSELF

I began Soniavilla in quiet, immersed in a focused search for master artisans I could trust. I wasn’t interested in launching fast, but in building something real. I chose to stay behind the scenes, letting my hands and vision guide each step.

Now, the time feels right. The moment is shifting, and I’m ready to bring this to the public. What we offer is not for everyone, not too expensive, but never cheap. Because each piece is made with care, in partnership with remarkable local artisans, and built to last. What comes next is not a collection. It’s a reveal.

November 2025

The CAVEAU - LAUNCH

We celebrated our first step in the ecommerce world by selling our very first product.

 

FEBRUARY 2026

SONIAVILLA SHOP - LAUNCH

Our journey to success was defined by our flagship product. It shaped us into the industry leader we are today.

 

2026

ACCESSORIES - STAY TUNED!

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