THE DESIGNER
SONIA VILLA
Sonia doesn’t follow trends, she follows emotional cues. A fabric that stirs something visceral. A texture that recalls a memory buried deep. A silhouette that arrives as a gut feeling, not a strategy.
With a background in visual storytelling as an advertising illustrator, she sees garments as narratives, tactile stories shaped by instinct, not by season. Her process is driven by hands, not moodboards: dyeing, cutting, layering, sculpting. Each piece is a reaction to the now, unfiltered, unplanned, and impossible to replicate.
For Sonia, designing is not about creating clothes. It’s about translating what’s felt but not yet said, experience woven with emotion, expressed through color and the act of dyeing itself.
"I believe clothing should whisper before it speaks — carry presence without needing permission. "
A PROMISE TO MYSELF
I began Soniavilla in quiet, immersed in a focused search for master artisans I could trust. I wasn’t interested in launching fast, but in building something real. I chose to stay behind the scenes, letting my hands and vision guide each step.
Now, the time feels right. The moment is shifting, and I’m ready to bring this to the public. What we offer is not for everyone, not too expensive, but never cheap. Because each piece is made with care, in partnership with remarkable local artisans, and built to last. What comes next is not a collection. It’s a reveal.
November 2025
The CAVEAU - LAUNCH
We celebrated our first step in the ecommerce world by selling our very first product.
FEBRUARY 2026
SONIAVILLA SHOP - LAUNCH
Our journey to success was defined by our flagship product. It shaped us into the industry leader we are today.
2026
ACCESSORIES - STAY TUNED!
You're what makes us great. With the exciting launch of our partner program you have the power to earn free products!